If Brown is not available, Objektiv can be used.* Palatino is an acceptable serif typeface for body copy in long-form print publications, such as magazines or annual reports. Primary typefacesīrown is the most recognizable and frequently used typeface: a clean, modern, sans-serif typeface that works well for display copy, body text, and everything between. The college’s primary brand typeface is Brown. Use of these typefaces is encouraged for body copy in brochures, newsletters, advertisements and other communications for brand consistency. The recommended typefaces for various applications are shown below. They can be used for your website and on social media and opened with most computer software or in a web browser. png file supports transparent backgrounds. png files must be exported with the correct size and resolution for end usage. These files are pixel-based and cannot be scaled up without degrading and pixelation. png file is a raster-based graphic primarily used for web. NOTE: you will not get a white logo in the jpg folder, as transparent backgrounds are not supported.Ī. They can be used for your website and on social media and opened with any computer software. You can shrink a jpg file, however, these jpg files must be created with the correct size and resolution for end usage. You CAN NOT enlarge a jpg file its quality will degrade and pixelate. A jpg file does not support transparent backgrounds. This format is best used for photographs on the web.
jpg file is a raster-based image primarily used for web and sometimes for print (Word, etc.). When you send your logo to a printer or design professional always send them the eps version, unless another format is specifically requested.Ī. These files are used strictly for printing, not to be used for web.
They can be as large as a billboard and as small as a business card. These are vector-based images, which means they can be enlarged and reduced without any image deterioration. eps file is the best quality file for your logos. Each download will include both print and digital files in all approved brand colors: red, black, and white, in three formats: EPS, JPG, and PNG.Īn. Each logo is available as a download, below.
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